Interior Design Styles

Do You Know the 30 Main Interior Design Styles?

Author: vonsassy | Last Updated: January 6, 2025

The Thirty Top Interior Design Styles — With Images!

Discover the ever-evolving story of interior design styles with our independent research combining popular sources and search data. Plus, how to keep track of all these styles!

What are the top styles for interiors? – Join us as we take an in-depth look at a list of the most popular interior design and home decorating styles that exist, and how they can be understood and categorized.

*Please note: This post has been updated to include Google search data. To see our previous list of the top 30 styles according to top blogs on the internet please go here.*

Please note: This article may contain affiliate links which help to support the site at no expense to our readers.

Most Popular Interior Design Styles: The Most Searched Interior Design Styles?

Do you want to know which interior design styles are the most relevant today?

The good news is you don’t need to be an interior design pro to get really good at recognizing different interior design styles. You can discover all of the most main interior design styles from popular media. For those of us who love interior design styles, it’s one of our favorite things to do!

But with so many sources out there and naturally some differences in opinion, we wanted to come up with a list of interior design styles that could stand as the ultimate resource based on the most current data.

First, we asked the question, ‘What are the most popular designers according to the most popular resources for interior design styles on the web?’ Next, we scoured the top blogs on Google to combine a list of the thirty most frequently featured styles.

But we didn’t stop there: We also did some data analysis on the most frequently searched interior design styles on Google. We then compared these search results with a list of the top thirty styles by search volume. What did we discover?

See for yourself!

Discovering Top Styles and the Story Behind the Styles

The Top 30 Billboard List of 30 Interior Design Styles

The Interior Design Style Data Story

Our Design Baddie Interior Design Style Project

The Billboard Top 30 Mega List of Interior Design Styles 2024

In alphabetical order, the most popular interior design styles according to publisher consensus and search data:

Art Deco
Biophilic
Bohemian
Coastal
Contemporary
Cottage
Craftsman
Eclectic
French country
Georgian
Gothic
Hollywood Regency
Industrial
Italian Modern
Japandi
Maximalist
Mediterranean
Mid Century Modern
Minimalist
Modern farmhouse
Organic Modern
Rustic
Scandinavian
Shabby Chic
Spanish
Traditional
Transitional
Urban modern
Victorian
Vintage

Note: This list is updated every year to reflect the newest search data available for interior design styles on the web.

Comparing Popular Blog Results with Search Data Results

The 30 Most Popular Interior Design Styles According to Blogs	30 Most Popular Interior Design Styles by Search Volume
1. Art Deco Style	1. Art Deco
2. Asian Zen Style	2. Biophilic
3. Biophilic Style	3. Bohemian (Boho)
4. Bohemian Style	4. Coastal
5. Chalet Style	5. Contemporary
6. Coastal Style	6. Cottage
7. Colonial Style	7. Craftsman
8. Contemporary Style	8. Eclectic
9. Eclectic Style	9. Farmhouse
10. Ethnic Modern Style	10. French Country
11. French Parisian Style	11. Georgian
12. Glamorous (Luxe) Style	12. Gothic
13. Global Style	13. Hollywood Regency
14. Gothic Revival Style	14. Industrial
15. Hollywood Regency Style	15. Italian Modern
16. Industrial Style	16. Japandi
17. Italian Modern Style	17. Maximalist
18. Japandi Style	18. Mediterranean
19. Maximalist Style	19. Mid-Century Modern
20. Mid-Century Modern Style	20. Minimalist
21. Minimalist Style	21. Organic Modern
22. Modern Classic Style	22. Rustic
23. Modern Farmhouse Style	23. Scandinavian
24. Organic Modern Style	24. Shabby Chic
25. Period Style(s)	25. Spanish
26. Rustic (Country) Style	26. Traditional
27. Scandinavian Style	27. Transitional
28. Traditional Style	28. Urban Modern
29. Transitional Style	29. Victorian
30. Vintage (Shabby Chic) Style	30. Vintage

Interior Designers, Publisher and Fans Agree On Styles

Here’s an interesting fact: When comparing the most popular interior design styles as reported by interior design industry publishers and the most popular interior design styles by search, the two lists were found to be 93% similar! It seems publishers really do know what they’re talking about when it comes to popular interior design styles.

Nonetheless, it’s important to point out that the two lists also reveal some interesting differences.

What makes the blog-derived list a great one is that it encompasses a wide range of styles. Niche aesthetics like “Hollywood regency” and “Maximalist,” cater to a wise variety of design preferences and still respect the mega trends of interior design style evolution. On the other hand, the keyword search list favors trending styles like all time favorites “Mid-Century Modern” and “Scandinavian” with newer styles like “Japandi” and “Cottage”, also showing up in internet and social media search patterns.

It’s interesting to note that some blog list styles aren’t even in the keyword data, indicating that there is less search interest for those styles even though they might be considered mainstays by interior designers.

This holds up a mirror to the changing nature of interior design trends. It also underscores the need for both expert consensus and also the ‘votes’ of online users to provide a full grasp of interior design style preferences in the media.

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Behind the Styles: Creating a Well-Curated List of Top Interior Design Styles

Our newest list of the top thirty interior design styles is drawn from a dataset pulled from KeywordTools.org for all search terms related to interior design styles. This interior design style dataset contains a massive 2199 data points. In other words, it contains over two thousand search terms related to interior design styles that people search in the United States search for. We chose the United States because it represents the largest available dataset, and as the US is a trend leader US data tends to be well-representative of global trends.

On to the good part. Here’s the story the data told:

Top 30 Interior Design Styles by Search Volume

Key Finding 1: High Search Volume for ‘Boho’, Modern and Eclectic

Keywords related to bohemian, modern, and eclectic styles are the most popular interior design styles, with high search volumes.

Mid-century modern and Scandinavian design interior design style keywords also have high search volumes.

Key Finding 2: Traditional Styles Enjoy Moderate Search Volume

Traditional and Victorian styles appear to have moderate search volumes.

Key Finding 3: Modern and eclectic styles are the strongest trends for interior design styles in 2024

Long term favorite interior design styles still reign

Mid-century modern and Scandinavian interior design styles have a consistently high search volume, indicating their enduring popularity, including recently on Tiktok.

Bohemian and eclectic styles are also trending with high search volumes and search ranking competition.

Lowkey Gothic and Renaissance revival?

It’s also interesting to note that there’s interest in various historical styles like Victorian, Georgian, and Spanish, though the competition is lower.

Key Finding 4: Niche styles are gaining popularity

Getting specific with it

Some of the keywords we are typing into Google are very style specific, such as “japandi bedroom” or “organic modern living room,” suggesting niche interests and a well-informed and style-loving audience.

Other interior design style keywords searches are more general, like “modern farmhouse interior“. This is no big surprise, since these terms could can be interpreted as home building and architectural styles as well as decorating or interior design styles.

Interior Interior Design Professionals and Publishers: 3 Pointers for How to Target Interior Design Style Keywords

Do you want to advertise your unique interior design style online? Pay attention to the data on on interior design style keyword searches. Why? By understanding the level of competition in various styles, you can target less competitive areas and capture a large market share.

In this case knowledge and strategy are key to a good marketing campaign for your interior design, home decor or style-based business.

1. Be Mindful of the Interior Design Styles with the Highest Competition for Advertising

Boho and Eclectic Have the Fiercest Keyword Search Competition

Are you wondering which interior design style keywords to stay away from? Many design style keywords, such as “bohemian chic interior design,” “boho style interior decorating,” and “eclectic decor,” have maximum level high competition levels at a full 100%.

Our advice? Go for a more niche style target.

2. Interior Design Styles with the Lowest Competition for Advertising

Small Geographic and Regional Styles Have the Weakest Competition

Keywords related to specific historical or regional styles like “Cape Cod” and “Georgian” have lower competition levels (20% to 14%).

3. Our Key Insights for Interior Design Style Keyword Targeting

Modern interior design styles are expensive for advertisers

If you’re looking to advertise using a particular interior design style keyword you might want to avoid certain keywords related to modern and contemporary styles, such as “modern interior decor” and “modern interior home design” These have especially high CPCs, indicating potentially competitive markets. If you still want to target modern interior design style traffic, go for niche modern styles, like Japandi, Organic Modern or Modern Classic.

Traditional interior design styles are cheaper to advertise for

Keywords like “neoclassical interior” and “traditional interior style” have low competition, which might present opportunities for targeting specific niches. Even better if you’re a lover of traditional and classical interior design styles! If you want to niche down even further try newcomer style breakouts “Cottagecore” or “Grand Millennial“.

Some super niche interior design styles might attract loyal fans

“Whimsical decorating style” and “transitional furniture style” represent niche markets with relatively low search volumes but could attract a specific audience.

Keywords related to regional styles like “cape cod” and “Spanish style” have moderate search volumes and may appeal to those interested in specific cultural aesthetics.

Decade period styles offer niche and cost-effective options

Interior design publishing advertisers on a budget may find keywords like “1960s decorating style” and “cottage decor” with lower CPCs the most cost-effective options for campaigns.

Conclusion

As you can see, the popularity of certain interior design styles like bohemian, mid-century modern, and Scandinavian was very evident in our analysis of interior design styles on the internet. We also explored and discovered the potential for targeting specific niches or regional interests with lower competition keywords.

The bottom line is that interior design professionals or advertisers targeting interior design styles should try to strike a balance between search volume and relative competition when selecting keywords for their campaigns. It’s also wide to adjust your advertising strategies based on CPCs (cost-per-click).